30 October 2026

Reddit shares fall 15% as it moves to require logins

First reported

Platformer ran this on 30 October.

Reddit reported falling search traffic and fewer daily US users, then its CEO announced more users must log in.
The CEO cited ad targeting, engagement, data protection and regulation as reasons for requiring logins.
The newsletter links the move to losses in search traffic from Google, whose AI-driven results send fewer clicks onward.

Our read

Only Platformer among the 30 tracked newsletters covered this story, first reported on 2026-10-30. It follows the Alphabet earnings story from 2026-11-01, which also cited slowing search growth.

Earlier on this story

Nov 1Alphabet shares fall 12% after earnings miss on slowing search growth
Oct 17TSMC beats earnings forecasts but shares fall amid AI stock selloff

Written by Newskeryx from which newsletters covered this story and from our own archive.

How it was covered

PlatformerCasey Newton

Reddit's earnings and user declines, the login requirement, Huffman's reasons, and Reddit's data licensing with Google