30 August 2026

OpenAI price cuts boosted token usage multiples in two months

First reported

TLDR AI ran this on .

  • OpenAI reduced prices for Luna and Terra tokens between July and August, causing Luna usage to jump 13.8 times and Terra usage to rise 5.6 times.
  • Most of the usage increase came from people switching from competing AI services rather than existing OpenAI customers using more.

How it was covered