3 October 2026
Nvidia raises Shield TV Pro price 50 percent citing memory cost surge
First reported
Ars Technica ran this on , a day before the other 2 sources picked it up.
- Nvidia is raising the price of its Shield TV Pro streaming device from $199 to $299 starting October 2, citing increased component and memory costs across the industry.
- The company discontinued the cheaper base Shield TV model, leaving only the Pro version available. Supply has been thin for months as manufacturing became uneconomical at the old price.
- The price hike makes the seven-year-old device less competitive against cheaper streaming boxes, though it retains features like 4K HDR playback, local media support, and cloud gaming via GeForce Now.
Our read
Earlier on this story
Written by Newskeryx from which newsletters covered this story and from our own archive.
Reported by Tom's Hardware, Wired, Ars Technica