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3 October 2026

Nvidia raises Shield TV Pro price 50 percent, citing AI memory shortage

First reported

Ars Technica ran this on , a day before the other 2 sources picked it up.

  • Nvidia, the chip maker, is raising the price of its Shield TV Pro streaming device from $199 to $299 starting October 2, citing increased component and memory costs across the industry.
  • The company discontinued the cheaper standard Shield TV model, making the Pro the only Shield streaming device Nvidia now sells, though stock remains limited at most retailers.
  • Nvidia stopped manufacturing new Shield units when component prices rose, but the price hike is meant to make production economically viable again as AI chip demand pushes up memory costs industry-wide.

Reported by Tom's Hardware, Wired, Ars Technica