3 October 2026
Nvidia raises seven-year-old Shield TV Pro price to $299 citing memory costs
First reported
Ars Technica ran this on , a day before the other 2 sources picked it up.
- Nvidia increased the Shield TV Pro streaming device from $199.99 to $299 starting October 2, citing rising component and memory costs across the industry.
- The company discontinued the cheaper standard Shield TV model, making the Pro the only Shield streaming device Nvidia now sells.
- The price hike affects a niche device that handles local media libraries and Plex servers better than mass-market streamers, but makes it less competitive for basic Netflix viewing.
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Written by Newskeryx from which newsletters covered this story and from our own archive.
Reported by Tom's Hardware, Wired, Ars Technica