2 September 2026
FTC sues Amazon over ad auction pricing practices
First reported
Prompt Engineering Daily ran this on .
- The FTC and 22 state attorneys general filed suit claiming Amazon inflated prices in its Sponsored Products ads for over seven years.
- Amazon allegedly charged advertisers their full winning bid around 80 percent of the time, rather than the second-price model it advertised, where the winner pays what the second-highest bidder offered.
