23 October 2026
DXC Technology's marketing chief discusses AI savings and agents on podcast
First reported
Big Technology ran this on .
- DXC Technology, an IT services company, had its chief marketing officer, Anthony Pappas, speak on a podcast.
- He described a concept called 'Xponential Enterprise' and claimed about $15 million in savings from marketing changes.
- The conversation also covered AI agents, software that carries out tasks on its own.
Our read
Only Big Technology picked up this story out of 30 newsletters tracked. Our archive's earlier item on the same thread is the Kevin Roose podcast discussion of AI industry trust, safety and rivalries from 2026-10-18.
Earlier on this story
Written by Newskeryx from which newsletters covered this story and from our own archive.
How it was covered
Big TechnologyAlex Kantrowitz
Xponential Enterprise principles, marketing operations transformation, token costs, AI agents, and enterprise software buying