20 August 2026

Citi buys Kard Financial for rewards personalization

• Citibank acquired Kard Financial, a company that uses AI to predict which rewards offers customers want based on their spending patterns.
• Kard's technology analyzes transaction data to send personalized offers rather than generic promotions to Citi's 70 million card customers.
• The acquisition lets Citi compete with other banks offering customized rewards, a growing expectation among credit card users.

How it was covered

TLDR AITLDR editorial team

Citi agreed to acquire rewards platform Kard Financial, which uses predictive AI and transaction data to deliver personalized offers, to strengthen its consumer cards business serving roughly 70 million customers.