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27 October 2026

AWS executive says enterprise AI adoption needs cultural change

First reported

Big Technology ran this on .

  • Matt Wood of Amazon Web Services, a major cloud computing provider, argues companies adopt AI more like a grassroots campaign than a top-down program.
  • He says organizations do not yet have settled answers on how to deploy AI, so change has to build from the ground up.
  • The point is that the hard part of corporate AI use is people and culture, not only the technology itself.

How it was covered

Big TechnologyAlex Kantrowitz

AWS executive's view on change management and employee engagement with AI