19 August 2026
Amazon makes Alexa+ free on Fire TV without Prime membership
First reported
Engadget and TechCrunch ran this on , all on the same day.
- Amazon is automatically upgrading all compatible Fire TV devices in the U.S. to Alexa+, its AI assistant that understands conversational questions instead of requiring specific voice commands.
- Previously, Alexa+ cost $19.99 monthly for non-Prime members. Now it comes free to all Fire TV users, including those on Amazon Fire TV Sticks, Fire TV Cube, and compatible Hisense and Panasonic smart TVs.
Reported by TechCrunch, Engadget